This document serves as a guide for conducting a competitive analysis of your business. It outlines the key sections to include, such as an overview of competitors, market positioning, competitive strategies, product/service analysis, marketing approaches, and SWOT analysis. The purpose is to help you gain insights into your competitors' strengths and weaknesses, enabling you to make informed strategic decisions. The document emphasizes the importance of thoroughly researching each section and regularly updating the analysis to stay competitive. Follow this link to a fillable template that accompanies this guide.